28 வருடங்களை திரும்பி பார்கிறேன் - பகுதி 1

28 வருஷம் ஆச்சு சுந்தரம் செல்விக்கு மாகாண பொறந்து. இதுவரைக்கும் என்ன பண்ணணு தெரியல ஆனா எது பண்ணலும் அதுல பெருசா எதுவும் சதிக்லைன்னு எனக்கு தெரியம். இந்த 28 வருசத்துல  வாழ்க்கைய எந்த பயமும் இல்லாம கடதீட்டேனு சொல்லவே முடியாது!

என் வாழ்க்கைல ரொம்பவும் சந்தோஷமான நாட்களை இங்கு பதிவு பண்ணலன்னு இருக்கிறேன்!

ஒன்று முதல் ஐந்து வரை:

உங்க எலருக்கு போலவும் முதல் 5 வருஷம் எனக்கு சந்தோஷமான வருஷங்கள் தான். வீட்டுக்கு முதல் பையேன் அபடிங்கறதால எல்லாரும் எனக்கு ரொம்ப முக்கியத்துவம் குடுபங்க. நான் ஒன்னு வேணுன்னு  கேட்ட  இல்லன்னு சொல்லமாட்டாங்க, அப்படி சொன்னாலும் அடம்பிடிச்சு வாங்கிடுவேன். என் பெரியப்பா எனக்கு ரொம்ப முக்கியத்துவம் குடுப்பார். சமையங்கள அவர்கூட மது கடைக்கெல்லாம் பொய் இருக்கேன், அவரு பாட்டில் முடில ஊத்தி குடுக்கறத குடுச்சுட்டு வந்து எதோ பெரிய குடிகாரன் மாதிரி அப்போவே வீட்ல இருக்கறத போட்டு ஒதைகறது, சவுண்ட் விடுறதுன்னு இருப்பேன் எங்க பாட்டி அடிக்கடி சொல்லுவாங்க.

உங்க அப்பா கிட்ட மொதல்தடவ அடிவாங்கன சம்பவம்/அனுபவம் எவ்ளோ பேருக்கு ஞாபகம் இருக்குன்னும் எனக்கு தெரியல அன்ன நன் என் அப்பா கிட்ட அடிவங்கனத என்னால மறக்கவே முடியாது. ஏன்னு கேகுறீங்கள, அவரு அடுச்சதுல உச்சவே வந்துருச்சு அப்போ !!! மூணு சக்ற சைக்கிள் வாங்கி தரலன்னு என் அம்மாவையும் சித்தியையும் செங்கல் எடுத்து அடிக்க போய்டேன், அப்போ என் சித்தி 7 மாசம் ப்றேக்னேன்ட். உசுருக்கு பயந்து என் அம்மாவும் சித்தியும் வீடுக்குள்ள பொய் கதவ சாத்திட்டாங்க. இத எங்க சித்தப்பா ஒருத்தரு பாத்துட்டு போய் எங்க அப்பகிட்ட சொல்ல அவரு வீட்டுக்கு வந்து ரூம் குள்ள அடச்சு வெச்சு நாலு மர ஸ்கேல் ஓடையறாவரைக்கும் அடுச்சாறு. இதுக்கு அப்பறம்  அடியே வாங்களையனு கேகுறீங்கள. அதுவே பழகிடுச்சு.

ஸ்கூல் போகறது பத்தி சொல்லியே அகனும். சந்திரா நர்செரில என்ன கொண்டுபோய் விட்டாங்க. மொதல் ஒரு வாரம் ஒழுங்காதான் போனேன், எப்போ அங்க அடிக்க ஆரம்பிச்சாங்களோ அதுக்கு அப்பறம் அங்க போகவே மாட்டேனு அடம்பிடிச்சு வீட்லயே இருதுறுவேன். அப்படி ஒருதடவ எங்க பாப்பா அக்கா (குடும்ப நண்பர்) துக்கிட்டு போகும்போது அவங்கள ரோட்ல தள்ளிவிடதால அவங்க  உடுப்பு எல்லாம் களஞ்சுபோய் அழுதுட்டே வீட்டுக்கு வந்துட்டாங்க,  என்ன அங்கவே விட்டுப் பொய்ட்டாங்க. அன்னைக்குதான் என் அம்மா என்ன செம்ம சத்து சாத்திட்டாங்க.

அப்றம் SBOA ஸ்கூல் ல சேந்துட்டேன் ......

இதன் தொடர்ச்சி அடுத்த பதிப்பில்.....

New Metrics in Social Media Listening and Monitoring

Introduction:

                                                “When you are not listening you are not learning”

Companies now have spent approximately more than 6 years in the social media landscape; it is indeed interesting to see how this space has evolved over the period of time. Now we have luxury to express our likes, dislikes, what we want, when we want and from whom we want. Many individuals all over the world are having conversations about the brands, products, services, online users discuss about your product quality or service quality in a blog, mention your name on Twitter, share your press release on Facebook, leave a comments on a review sites, but with all the talking happening around in this virtual world shouldn’t there be someone listening to it?.

Listening

“When you don't listen you will not be heard”

Millions of online users share opinions and how they perceive about the brand or products. Companies trying to develop better relationship with customers should start engaging in a conversation and a basic of good conversation is to listen. Listening to conversations on what being said on the social space can provide critical insights that companies need to leverage their marketing activity.

Metrics in Social Media

Is social media all about share of voice, sentiment, media Type?  If it was asked before five years, my answer would be YES. But we are in the era of Social Media and already observed its growth, direction and challenges in terms of Marketing, Implementation and Execution. Analytics plays an important role across all the different aspects of brand image. The most difficult task is to convince and influence our clients (marketers). We see different service providers come up with different methodologies and framework to derive meaningful insights with different parameters. When a client look at the frameworks independently it may be hard to digest, however it makes sense if we provide cumulative insights.

Conversation Impact Matrix

In today’s scenario we have realized the importance of brand presence and visibility which will drive reach and awareness. So, now at a broader level, we can easily emphasize on two areas which would play significant role in increase brand visibility and presence, a marketer would also like to analyze its competition based on these factors or metrics:

·         Unique Sites                                     

·         Unique Authors

As a social media professional I have been working with these metrics for quite a long time and have understood how unique websites and unique authors would impact in increasing brand awareness and reach. However, I was trying to figure out a simple framework which would be easily understood and makes sense for marketers/companies to get a quick glance of their overall social media Activity Landscape. I have come-up with the below framework which is a three dimensional chart that describes competitors the exposure level comparing unique authors and sites.

I tried to incorporate all the learning from four broad areas, Educate, Engage, Entertain, and Empower. The size of the bubble represents the Brand Visibility (total no. of articles/news/posts during the period of consideration). Brand Reach (number of unique sites) and Brand Awareness (number of unique authors) can be shown either in X or Y axis. When the brand has more number of unique authors participating in the discussion, Brand Awareness increases. Similarly, when number of unique site increases, the potential Brand Reach increases.

What should a marketer/company do when they are placed in?

Educate: When the conversations emerge from less unique authors and less unique sites, the brand should educate the audience in the respective influential sites. This activity would help the brand to increase brand presence.

Entertain: If the brand has more unique authors and less unique sites, the brand should entertain the audience by providing rich content. This activity will help the brand to retain its audience.

Engage: If the brand has less unique authors and more unique sites, the brand should engage with the influential sites. By doing this there is an opportunity for new audience acquisition.

Empower: When conversations originate from more unique authors and more unique sites, the brand should try to empower influential authors and sites. This activity would help to increase positive awareness and reach through brand advocates.

This framework can be used an indicator and can be enhanced further. Analyst can develop more valuable frameworks, keeping this as a benchmark while providing Social Media Analysis reports.

Painting

பிழை

உற்றார் உறவும் படைசூழ
தோழன் தோழி உன் உடன் இருக்க
இன்பம் துன்பம் பகிர்ந்தே வந்தாய்
ஏற்ற தாழ்வை பார்த்திட போது
அன்பாய் பேச ஆளாய் இல்லை
ஈன்றோர் வாழ்கை இறுதிவரை இல்லை
மாற்றான் எவறும் உதவவும் இல்லை
பெற்றோர் நலமாய் வாழ்ந்திட கருதி
காகித பூவாய் கசக்கியே எறிந்தாய்
நிழலாய் நினைவுகள் தொடர்ந்த பொழுது
நிம்மதி இன்றி நன் இங்கு வாழ்தேன் !!!!

My Drawings

The Midnight story - "Grace"

It was 12 30 at night I had been trying to sleep for a long time, but its was so unfortunate I couldn’t, some thing was disturbing me a lot, when I say lot I really mean it. It was damn silent except for the creepy sound of our fan. I found a book lying next to my bed thanks to my roommate for bringing it. The book was sent by readers digest to his colleague for no reason and they indeed never paid for it.

The book had totally 4 stories in it. I some how managed to read one out of the four “The Tower” by Michael Duffy. It is a detective story and at the beginning it was interesting but before I could complete I guessed the culprit.

So coming back to yesterday’s night, I decided to spend some time in reading. I always had a habit of sleeping while reading text book during my school and college day, I hoped that reading will help me to bring back my lost sleep. I chose to read “GRACE”.

The story started with a grandfather (Eric) narrating his grandchildren a night time story which is very usual. He narrated his own childhood story to them. Eric is a 14 year old guy who goes to a high school during the day and work in a Queens Restaurant at the night. His brother Joel is 10 years old and they were always seen playing together most of their time. Their family shifted from California to Utah to their grand mother’s home. Eric and Joel build a small den behind their backyard using all the unused stuff which they found in the garage. Eric’s father is paralyzed but he was getting better and all hoped that he could be normal some day. And his mother worked in a retail store but eventually she mad less money out of the job. Eric is sincere and never missed his school or his work. One fine evening at Queens Eric was asked to pick up some grocery stuffs from storage room behind his restaurant (as always I did forget the actual name they used for this storage room). While returning back to the restaurant he heard a voice of a girl. The place was dark and he became little frightened by hearing it. He rushed to cross the road, but he heard it again the same sound. With little hesitation he turned back and yes he saw it, it was a girl with a hamburger. She looked pretty thanks to the moon for being so kind to flash his light on her so brightly. He could see her face clearly in between the night fog too. Both were embarrassed seeing each other straight in their eyes. Seeing Eric the girl dropped the hamburger from her hand. Eric figured that she was hungry and offered an invitation to have some food in his restaurant. After lot of hesitation she accepted his invitation. They went in she had some good food and left the restaurant. As usual when seeing a pretty girl anyone voluntarily offer anything they have and do some kind of tricks to impress her, and Eric’s senior worker was not refrained from it he too did all sort of stupid thing to impress her (I remembered all the idiotic and funny thing I did in front of her when I was in college, driving my bike fast, lifting my shirt collar, as soon as I see her in the ground got out in the next few balls while playing cricket etc etc…).

While walking on the road Eric finally got it right, she is a classmate in his Spanish class at school. But hardly anyone would remember her since she never opened her mouth either to yarn or to speak out. After a long discussion Eric understood that she ran away from her house and he was surprised to hear it. Eric asked, where she would stay for the rest of the night, Grace had no answer. After a short silence Eric called her to his home. She was not ready to go and Eric was also afraid how his mother will react if he takes a girl in the night. Then he remembered his DEN which he along with his brother built it. She then convinced herself to stay there. They move into the den. It was freezing inside as the snow fall was very heavy on that day in Utah.

Will be continued……

Incredible-Insights: Kanavugal

Incredible-Insights: Kanavugal: "Kanavugal was blossomed as a social organization in the year 2009 which was started by a group of dynamic youngsters with the only motive..."